Plan A is a non-profit organization that is centered around teaching and bringing awareness to the topic of teaching Comprehensive Sexual Education (CSE) for school-age students. The name came from the brand's slogan "Teach Plan A, so they don't have to resort to Plan B one-step". I created a “textbook” that highlights the key factors of CSE along with the remaining brand identity. I kept the color pallet bright and saturated which popped against the outdated grey-scale sex ed photos of the advertising.